Some may remember that I spent many hours in the Summer of 2007
shooting a Bath from the air supplement for the Chronicle, the paper saw
a 4.5 per cent sales increase on the day the supplement was published,
and took £2,000 in photo sales in the first two weeks.
I made a screen saver from some of the pictures it's a very large file and has been Virus checked.
Just click the file and it will install in the correct directory
http://bit.ly/BathSaver. PC only
High-flying adventure gives
Chronicle a boost
by HoldTheFrontPage Staff Published 25 Jun 2007
A fun assignment for a Bath Chronicle photographer, 500ft above the
city, has given the paper a boost in circulation and revenue.
Staff
photographer Sam Farr took to the skies in a hot air balloon to capture
more than a 1,000 birds eye views of the area for a special ‘Bath From
the Air’ supplement.
And the stunning pictures proved so popular
that the paper saw a 4.5 per cent sales increase on the day the
supplement was published, and took £2,000 in photosales in the first two
weeks.
For Sam, producing the supplement meant four trips in a
balloon with pilot Ray Shortall, in a bid to cover the whole of the
city.
Sam said: “I managed to get pictures of about 80 per cent of
Bath, and ended up with about 1,000 pictures which had to be edited down
to 250 for the supplement.
“You have no control over where you fly,
so we had to take off from different places, depending on the wind
direction and where you wanted to go.
“The balloon was slow and
gentle and gave me chance to get my bearings – the hardest part was
doing the captions as you have to know Bath really well.”
The
assignment also earned Sam the Chronicle’s monthly newsroom award for
‘most useful person’ (his third this year!) and a bottle of champagne.
Sam said: “I did all the flying in my own time, but I’m more of a cider
drinker so I gave the champagne to the sub who had the job of putting
the supplement together!”
Readers are also being given the chance to order prints of the photos, or have them printed onto mugs, T-shirts or mouse mats.
Circulation director Mark Stroud said: “Photosales have been extremely
good, and have created a lot of interest from people who have spotted
their house, or their parents house, workplace or school.
“We’ve also been printing 25 per cent off coupons which readers have to collect, which has been boosting.
“We’ve done similar supplements such as first day in class and
Christmas nativity, but this has been our best yet and orders are still
coming in.”